How do I start an Instagram account for real estate?
Here are our 10 best tips and ideas for real estate Instagram:
- Set the right Instagram objectives.
- Use local targeting.
- Get smart about demographics.
- Make use of popular real estate Instagram hashtags.
- Use carousel ads to show off your properties.
- Bring real estate to life with video.
- Leverage aspirational imagery.
How does instagram work for real estate?
People like doing business with other people whose style they can relate with. Through Instagram’s format, potential clients instantly get a sense of your style and who you are as a real estate agent. This can generate loyalty much quicker than other social media platforms.
Real Estate Social Media Marketing
- Promote the town, not just the house.
- Be yourself.
- Educate your buyers.
- Chat with your followers.
- Respond to comments, good and bad.
- Avoid simply shouting about your home listings.
- Don’t forget video.
- Never assume you’re only connecting with first-time buyers.
How do I manage my real estate account on Instagram?
10 Powerful Ways to Use Instagram for Real Estate Marketing
- Feature current properties and developments. …
- Feature future properties and developments. …
- Showcase aspirational real estate. …
- Let audiences know about your successes. …
- Promote specials and open houses. …
- Introduce yourself and your team.
Can I post real estate on Instagram?
Whether it’s preparing for a conference or staging a home, take the time to share some day-in-the-life content on your social media. Instagram is a great (and easy!) tool to advertise market listings. You never know—perhaps someone scrolling through your feed will find a property that resonates with them.
Does Instagram work for Realtors?
It’s highly visual and shows off your listings
Instagram is a natural fit for realtors to post amazing images of their properties, video walkthroughs, and other tidbits buyers want to know.
How often should Realtors post on Instagram?
Instagram: 1-2 per day
There’s an unwritten rule among Instagramers that a user shouldn’t post more than once per day.
What do real estate agents post on Instagram?
27 Ideas for your Real Estate Instagram Posts
- Local Market Stats. People care about some market stats, but usually only if they’re extremely local and relevant to them. …
- Local Thing To Do. When you go do something local, post about it! …
- Local Restaurant. …
- Team Event. …
- Goals. …
- Pets. …
- Personal News. …
- Local Photo.
Top 9 Real Estate Social Media Platforms
- Facebook. The big daddy of social media, Facebook has a massive user base as well as built-in marketing tools for targeting neighborhoods and demographics. …
- Instagram. …
- Twitter. …
- LinkedIn. …
- Trulia. …
- Zillow. …
- ActiveRain. …
- MeetUp.
According to CoSchedule, in order to increase awareness and engagement, businesses should post: Once per day on Facebook between 1 p.m. and 4 p.m. 15 tweets per day on Twitter between the hours of 2 a.m. and 10 p.m. 11 pins per day on Pinterest between the hours of 2 a.m. and 11 p.m.
Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.